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What is Xiaohongshu?

Xiaohongshu (also known as Red or RedNote) is a lifestyle platform popular among younger generations. Users record snippets of their lives and share full-spectrum lifestyle content—including fashion, food, and travel—through short videos, photos, and text.

For businesses, a Xiaohongshu Professional Account serves as the central hub connecting brands with consumers, integrating resources from community marketing to a closed-loop transaction system. Through the JuGuang Platform (Xiaohongshu's advertising platform), enterprises can reach target audiences more precisely to achieve one-stop closed-loop marketing.

What Can I Do After Connecting Xiaohongshu to MsgBox?​

  • Automated Lead Collection: Capture potential customer information from Xiaohongshu ads in real-time using built-in forms.
  • Multi-Account Management: Connect and manage multiple Xiaohongshu accounts simultaneously.
  • Ad Performance Analysis: Access the JuGuang platform to fully control data regarding ad clicks, costs, and conversion metrics.
  • Closed-Loop Conversion Tracking: Monitor the entire lead journey in real-time, from "initial submission" to "final closing."

Core Feature Details​

1. Ad Conversion Rate Monitoring​

In MsgBox, you can analyze Xiaohongshu acquisition quality across multiple dimensions:

  • Automatic Synchronization: After connecting HubSpot CRM, the system automatically calculates conversion rates based on customer stage changes within the CRM.
  • Manual Management: If no CRM is connected, you can manually update customer statuses in the MsgBox backend to record conversion results. Conversion Rate Analysis Dashboard

2. Business Acquisition Value​

  • Refined Operations: Obtain detailed fan behavior and preference data to optimize content distribution strategies.
  • Efficient Lead Follow-up: Centrally collect lead information from different notes and ad campaigns for rapid team response.
  • Optimize Return on Investment (ROI): Integrate data flows to help businesses clearly determine which notes or ad groups are driving real conversions.
Connecting to Xiaohongshu JuGuang Platform

To receive the most comprehensive ad data support, it is recommended that you complete the authorization for the Xiaohongshu "JuGuang Platform" during the connection process. How to connect Xiaohongshu JuGuang Platform?

Next Steps: