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How to Use MsgBox to Assist Xiaohongshu Ad Campaigns?

When running campaigns on the Xiaohongshu Spotlight (聚光) platform, timely lead processing and analyzing creative performance are key to boosting ROI. MsgBox deeply integrates Xiaohongshu's ad management with CRM, helping you build a seamless conversion path from "scrolling through notes" to "completing an inquiry."

1. Core Feature Matrix​

Ad Campaign Management​

Manage your ads across three levels—Campaign, Ad Group, and Creative—directly within MsgBox without frequent switching to the Spotlight backend. You can monitor the spend of each creative in real-time and respond quickly based on conversion performance.

Omnichannel Lead Management​

  • DM Synchronization: Receive real-time direct message inquiries from your Xiaohongshu Professional Account, supporting multi-seat collaboration for customer service replies.
  • Lead Capture: Collect landing page form submissions in real-time via API Push, achieving second-level lead entry into your database.

In-depth Data Reports​

  • Overview Analytics: Multi-dimensional comparison of customer acquisition costs (CAC) across different campaigns.
  • Content Interaction Overview: Analyze the correlation between note likes, saves, comments, and lead conversions.
  • Marketing Lead Analysis: Track the follow-up status of leads in the CRM and their final sales conversion.

Note and Content Operations​

Centrally manage all published notes in the Note List. You can view the ratio of organic vs. paid traffic for individual notes to optimize your material strategy.

2. Why Do Growth Teams Need MsgBox?​

Secrets to Boosting Conversion Rates
  1. The Golden 5-Minute Response: Use Automated Workflows to immediately notify sales via SMS or WeCom when a Xiaohongshu form generates a new lead. Reaching out instantly can increase conversion rates by over 30%.
  2. AI Intelligent Routing: Combine with AI Agents to automatically tag and assign conversations to the right specialist team based on DM keywords (e.g., "price," "location").
  3. Closed-loop Attribution: Sync Xiaohongshu leads directly to HubSpot, allowing you to see exactly which Xiaohongshu creative drove each closed deal.
Prerequisites

Before using these features, you must complete the authorization for both your Xiaohongshu Professional Account and the Spotlight platform.

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