WhatsApp Template Messages
WhatsApp Template Messages are preset messages that have been officially reviewed and approved by WhatsApp.
They are the core tool for enterprises to proactively contact customers. Unlike regular messages (which can only be sent within a 24-hour customer service window), template messages allow businesses to initiate conversations in specific scenarios, provided the content complies with WhatsApp's official regulations.
Features and Uses
- Pre-approval: Every template message must be submitted to Meta (WhatsApp) for review to ensure the content complies with their business policies. It can only be used once approved.
- Support for Dynamic Variables: By using variable placeholders (such as
{{1}}), you can automatically insert customer names, order numbers, and other information at the time of sending to achieve personalized communication. - Proactive Outreach: Suitable for sending notifications, verification codes, logistics updates, or marketing content.
WhatsApp template messages are charged by WhatsApp (Meta) officially. Billing is typically based on the "conversation" category (such as marketing, utility, or authentication) and the target country/region.
Quick Start
To use template messages in MsgBox, you generally need to complete the following process:
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Sync Templates: Pull the templates you created and had approved in the Meta backend into the system. How to sync WhatsApp message templates?
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Send Messages: Use the synchronized templates in the Inbox or through the Broadcast feature. How to use WhatsApp message templates?
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Mass Marketing: How to perform a WhatsApp Broadcast?