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What is WeChat Work (WeCom)?

WeCom (formerly WeChat Work) is a communication and office tool built by the Tencent WeChat team for enterprises. It offers a communication experience consistent with WeChat, rich OA applications, and the ability to connect with WeChat. It helps enterprises achieve smart management, a smart ecosystem, and smart services based on connectivity.

WeCom comes with preset light OA (Office Automation) applications and provides a wide range of third-party applications for enterprises to choose from. It also opens over 200 APIs to support enterprises in connecting their own applications, helping them achieve unified integration and management of office apps for convenient mobile use by employees.

WeCom's unique ability to connect with WeChat supports message interoperability, connection to Mini Programs, and WeChat Pay. This helps enterprises efficiently connect with the outside world and provide high-quality, efficient services. Employees can use WeCom to exchange messages with customers' WeChat accounts, providing services with a unified and professional corporate image. Furthermore, customer relationships remain with the company, preventing loss due to employee turnover.

Source: Tencent Business Introduction - WeCom

What is Customer Acquisition Assistant?​

"Customer Acquisition Assistant" (Huoke Zhushou) is an official WeCom feature that helps enterprises improve conversion rates and reduce acquisition costs. Enterprises can configure acquisition links across various scenarios inside and outside WeChat. Customers can add members in one step by clicking the link without needing to scan a QR code.

Applicable scenarios include: Ads within WeChat, Channels, Official Accounts, and landing pages on external short video, knowledge, and search platforms, as well as SMS, official websites, and Apps.

Source: WeCom Help Center

What is WeChat Customer Service?​

"WeChat Customer Service" is created by the Tencent WeChat team for enterprises to meet their customer service needs. Enterprises can integrate WeChat Customer Service across various scenarios inside and outside WeChat. Users can initiate inquiries directly within WeChat without needing to add the service as a friend.

Source: WeCom Help Center

What is WeChat?​

WeChat and WeChat (International) are separate but interoperable sister services designed for users in the Chinese mainland and outside the Chinese mainland, respectively. It integrates instant messaging and social entertainment functions, featuring innovative tools such as "Moments," "Official Accounts," "WeChat Pay," "Mini Programs," and "Channels." As of March 2024, its combined monthly active users exceeded 1.3 billion.

Source: Tencent Business Introduction

WeCom Ecosystem Diagram

WeCom: The Customer Service Bridge to WeChat​

  • Customer Contacts: Add customers' WeChat accounts as friends and provide services through 1-on-1 chats or group chats. Supports reassignment of customers from former employees to prevent asset loss.
  • Customer Groups: Manage customer group chats for members, with a group capacity of up to 500 people.
  • Customer Moments: Post activity information and product updates to customers' Moments and interact through comments.
  • WeChat Customer Service: Access across multiple scenarios to provide a consistent inquiry experience and guide users to add the company's WeCom.
  • Business Cards: Display cards in chats, emails, documents, and other scenarios to provide corporate identity endorsement.
  • Supply Chain Collaboration: Unified management of suppliers and distributor contacts, enabling efficient collaboration via documents, meetings, and other tools.
  • Mini Programs/Corporate Pay: Support using Mini Programs in chats and binding merchant accounts for collection or reimbursement.

Source: WeCom Official Website

What can I do after connecting WeCom in MsgBox?​

How does connecting WeCom in MsgBox help my business?​

  • Integrated Messaging and AI Replies: Once message archiving is connected, manage everything in a unified inbox. Use MsgBox AI Agents to automate replies and significantly improve response speed.
  • Expand Customer Channels: Communicate directly with WeChat users, helping overseas enterprises quickly build brand professionalism and enter the Chinese market.
  • Precise Acquisition and Management: Through Customer Acquisition Assistant and conversation archiving, achieve complete Customer Relationship Management (CRM) and business data analysis.