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What is Douyin?

Douyin is a world-leading short-video social platform and a core arena for businesses to conduct brand "seeding" (building awareness) and livestreaming operations. As of today, Douyin's daily active users (DAU) have surpassed 600 million, making it an essential path for enterprises to acquire online traffic and achieve business growth.

Douyin Brand Display

About Ocean Engine (巨量引擎)​

Ocean Engine is the official marketing service platform under ByteDance. From 2025 to 2026, Ocean Engine has continued to iterate its brand advertising products, focusing on three core directions to assist business operations:

  • Brand Exposure: Achieving efficient brand reach through richer targeting dimensions and diverse innovative interactions.
  • Brand Seeding: Conducting refined "seeding" within niche scenarios to enhance user awareness and brand favorability.
  • Direct Operations: Directly connecting to livestreams, marketplaces, or lead generation forms to bring definitive growth to the business.

Learn more: 《Ocean Engine 2025 Brand Advertising Product Marketing Manual》

What Can I Do After Connecting Douyin to MsgBox?​

By integrating Douyin (and Ocean Engine) into MsgBox, you can completely bridge the gap between advertising traffic and Customer Relationship Management (CRM):

  • Real-time Lead Sync: Use the Douyin Form API to sync potential customer information collected from ad landing pages to MsgBox in seconds.

Core Business Value​

Why manage Douyin leads in MsgBox?
  1. Instant Response, Boost Conversion: In advertising, the "Golden 5 Minutes" for lead follow-up is critical. MsgBox helps you skip the tedious manual downloads from the ad backend, enabling "zero-latency" flow from lead to sales team.
  2. Omnichannel Profile Aggregation: If the same customer also follows your WeChat Official Account or has inquired via WhatsApp, MsgBox automatically merges the profiles to present a complete customer lifecycle.
  3. Accumulate Private Domain Assets: One-click sync of contacts acquired from public domain ads to CRMs like HubSpot for long-term remarketing and repeat purchase mining.

Quick Start Guide: